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What is the difference between CRM and marketing automation?

What is the difference between CRM and marketing automation?

Marketing is one of the focus areas for most businesses looking to scale. Most business owners want to make marketing seamless. There are countless tools and software made for that purpose.   Many people need help distinguishing between CRM and marketing...
How does a CRM help with the sales pipeline?

How does a CRM help with the sales pipeline?

In this fast-paced business world of ours, success in sales is not an option, it is a necessity. Enter the CRM (Customer Relationship Management), your powerful partner who changes the way you run your sales pipeline.    Imagine a scenario where every interaction...
What is a sales pipeline?

What is a sales pipeline?

  A sales pipeline is a visual representation of your sales process. It helps you track the progress of your sale through the buyer journey. Sales pipelines have marked strategies to guide each step required to move from interest to closing a sale.    It...
How does corporate culture affect CRM?

How does corporate culture affect CRM?

Corporate culture plays a huge role in shaping outcomes for every business. How employees view and choose to work with software and collaborate is key to determining business growth.    CRM software changes an organization’s culture and your workforce must be...
How to Create a CRM Database

How to Create a CRM Database

Do you remember how simple customer relationship management was when you started your business? The chances are you handled everything manually by yourself, from recording client names on a single spreadsheet to calling them personally.    It was simple,...