What is a sales pipeline?
A sales pipeline is a visual representation of your sales process. It helps you track the progress of your sale through the buyer journey. Sales pipelines have marked strategies to guide each step required to move from interest to closing a sale. It...
How does corporate culture affect CRM?
Corporate culture plays a huge role in shaping outcomes for every business. How employees view and choose to work with software and collaborate is key to determining business growth. CRM software changes an organization’s culture and your workforce must be...
What should a business do before putting a CRM program in place?
The implementation of a CRM has the capability of changing the way a business relates with its customers. However, rushing into it without preparation could be a waste of resources. There should be a thorough analysis of what you have and want. Also, confirm...