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What is the difference between CRM and marketing automation?

What is the difference between CRM and marketing automation?

Marketing is one of the focus areas for most businesses looking to scale. Most business owners want to make marketing seamless. There are countless tools and software made for that purpose.   Many people need help distinguishing between CRM and marketing...
How to Create a CRM Database

How to Create a CRM Database

Do you remember how simple customer relationship management was when you started your business? The chances are you handled everything manually by yourself, from recording client names on a single spreadsheet to calling them personally.    It was simple,...
What is a CRM in healthcare?

What is a CRM in healthcare?

CRM plays a vital role in the healthcare industry as it presents a wide range of customer and organisation benefits. This is because it integrates technologies and strategies that help in managing customer needs, interactions, and relationships.    On the other...
What is CRM consultant?

What is CRM consultant?

The biggest relationship for any business or organisation is arguably that which it has with its customers. A customer relationship management consultant or CRM consultant, oversees and advises on specific tools that can enable your organisation to effectively manage...
What is a sales CRM process?

What is a sales CRM process?

Sales CRMs play an integral role in business growth. More businesses are learning to place value on building lasting customer relations. Thus, many are spending top dollar for quality CRM services.   According to research, the average CRM software ROI was $8.71...